GDPR EU Representative for AdTech Companies
AdTech is the single highest-risk vertical under GDPR. Real-time bidding, fingerprinting, and cross-site tracking are exactly what EU regulators are most willing to enforce against.
Why AdTech are squarely in GDPR scope
The trigger for GDPR Article 27 is not company size or revenue — it is whether you offer goods or services to people in the EU, or monitor their behaviour. AdTech typically meet both tests the moment they have a single EU user, customer, or visitor.
Personal data your adtech typically processes
- Device IDs, IP addresses, and fingerprints
- Cross-site behavioural profiles
- Bid stream and auction telemetry
- Audience segments and lookalike data
The risk of staying uncovered
The IAB Europe TCF decision and successor cases set the tone: AdTech vendors without proper EU contacts and lawful bases are an enforcement priority, not an afterthought.
What a real EU representative does for a adtech
We act as the named point of contact for EU supervisory authorities and data subjects across all 27 member states. When a regulator writes, the letter lands with a registered German company with lawyers on the team, is handled in German where needed, and reaches you promptly. When a data subject sends an Article 15 access request, we forward it to your named contact and log it. Responding remains your job; legal support is available as a separate engagement.
Close the gap
Get a registered German GmbH designated as your EU representative, with licensed German attorneys on the team — purpose-built for adtech.
Ready to Close Your Article 27 Risk Gap?
GDPR Article 27 representation, backed by Cloudkasten GmbH. Fixed annual pricing, published online. Get covered in under 48 hours.
No credit card required. Results in 2 minutes.