GDPR EU Representative for Marketing Agency Companies
Agencies act as processors for many clients but also collect data on EU prospects through their own funnels. Both roles can trigger Article 27.
Why Marketing agencies are squarely in GDPR scope
The trigger for GDPR Article 27 is not company size or revenue — it is whether you offer goods or services to people in the EU, or monitor their behaviour. Marketing agencies typically meet both tests the moment they have a single EU user, customer, or visitor.
Personal data your marketing agencies typically processes
- Client CRM exports and lead lists
- Pixel-based behavioural data from EU visitors
- Email marketing subscriber bases
- Campaign performance dashboards
The risk of staying uncovered
Agencies frequently get caught between their own controller obligations and processor obligations they take on for clients. A missing representative often surfaces during a client's own GDPR audit.
What a real EU representative does for a marketing agencie
We act as the named point of contact for EU supervisory authorities and data subjects across all 27 member states. When a regulator writes, the letter lands with a registered German company with lawyers on the team, is handled in German where needed, and reaches you promptly. When a data subject sends an Article 15 access request, we forward it to your named contact and log it. Responding remains your job; legal support is available as a separate engagement.
Close the gap
Get a registered German GmbH designated as your EU representative, with licensed German attorneys on the team — purpose-built for marketing agencies.
Ready to Close Your Article 27 Risk Gap?
GDPR Article 27 representation, backed by Cloudkasten GmbH. Fixed annual pricing, published online. Get covered in under 48 hours.
No credit card required. Results in 2 minutes.